BSA Motorcycles

A company is using the Norton name for instant brand recognition also.
https://www.nortonmotorcycles.com/
1635332882-nrtv4svf3qdarkv2-edited.png
Now that’s a cool looking bike!
 
At first glance I wasn’t a fan but now it’s staring to grow on me. Top view over the red tank looks great and I like the silver bike (limited edition?). Without prices being published, what’s everyone’s guess for the sticker price?
 
I guess in the 7-8k range. Keeps them competitive with RE and Moto Guzzi.

If I was gonna make a safe guess, I'd say the BSA will more expensive than a Royal Enfield Interceptor but cheaper than a Norton 961 Commando. Listening to the BSA chief, he seems to positioning the bike as an up-market offering so that means quite a lot more expensive than an RE?

But even though I don't want one, would much prefer to see it succeed in the market place so lets hope it's not dear enough to kill off sales.
 
Someone say new Norton...watch (parallel twin, = yes, V4= no...:twocents:)

IMHO, dropping the parallel twin would be a mistake. Yes, move on to V4, but many will lose interest if the twin is dropped. Triumph, RE, MG, etc. all making money with retro bikes.
 
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