All of the aftermarket bronze bushings I've seen have the lubrication swirl grooves on the inside, and that is where they should be. You wouldn't want them on the outside, that part is a press fit into the arm and doesn't move. Or at least it shouldn't if the fit is correct. Why pump grease into it and possibly facilitate it's movement? The I.D. of the bushing is where lubrication is needed. It rotates around on the sleeve. Now let's talk about how to properly achieve that.
The pivot bolt has grease fittings on both ends and cross-drilled holes about 1/4 of the way in so grease can get pumped into the arm. This fills the area between the bolt and pivot sleeve .....
The pivot sleeve also has holes drilled through the sides (blue lines below). These deliver grease into the bushings. They are located so that they fall about halfway into each bushing .....
The stock bushings are designed to get their grease like this, midway into the length of the bushing. They have one wide grease groove there, running parallel to the top and bottom of the bushing .....
But, this greasing set-up can present issues when trying to grease the new bronze bushings with their swirled grease grooves. They were designed to get their grease supply from the ends, not the middle. Obviously, you won't be getting any grease into the top ends of them since they're covered and clamped against the frame. That just leaves the bottom or rear for grease ingress. The stock grease holes on the pivot sleeve may get some grease in there, but only if they happen to fall on a swirl groove. Don't count on this.
A better way is needed, a way to deliver grease to the rear or bottom of the bushing. There are a couple ways to accomplish this. I recommend doing at least one but I usually do both. First, you can add a couple more holes to the middle of the pivot tube (red arrows above). That will allow grease into the center of the arm and from there, it can be forced into the backs of the bushings. The second way is to add a grease fitting to the bottom center of the swingarm pivot area. To insure enough material thickness so the fitting doesn't protrude into the arm, place it at the edge of the gusset plate attached to the cross tube .....
I like to use a 45° angle fitting faced to the rear for easy access .....