I always liked the Laverda story. The company’s roots go back to 1873, when they began to design and sell agricultural engines. After WW2 the Italian economy was in shambles and in need of basic transportation. So, much like Soichiro Honda did in Japan, the grandson of the company’s founder ( Francesco Laverda ) designed a very basic 75cc , inexpensive motorcycle. To promote sales, they began entering races and did very well against other established brands such as Moto Guzzi. Over the next two decades they kept improving and expanding their line up to include off road bikes.
But their real breakthrough bike was their 750 Twin introduced in 1969, it was an extremely tough and durable motor and they began entering it in 24 hour endurance races and the were winning.
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The Laverda brand peaked in 1976 with the three cylinder, 90 HP Jota,
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By the 1980’s Laverda was struggling to compete with the more technologically advanced and less expensive Japanese brands and by 1985 the factory closed its doors.
The brand was later bought out and resurrected, but that’s a whole nother story.