The History of YAMAHA Global Logotype
Changes in Yamaha's logotypes
Yamaha's logotype, featuring the combination of the tuning fork mark and the Yamaha logo, was established in 1967 when the tuning fork mark was standardized. Following a period in which the tuning fork mark was not used, the company unified the logotype to the one used today.
1967
The Yamaha logotype was established. (A mark similar to the current special version of the logo was also used as a ’reverse design’.)
1980
The Yamaha logotype was revised. A design using simple lines (the current special version of the logo) was established as the standard version of the logo.
1987
The company changed its name to Yamaha Corporation to mark the 100th anniversary of its founding. To emphasize the Yamaha name, the tuning fork mark was eliminated.
1998
The current standard version of the Yamaha logotype (upper line) and special version (bottom line) were established.
The differences between the Yamaha logotype and that of Yamaha Motor
Yamaha Corporation uses a Yamaha Logomark with the tips of the tuning forks contained within a circle. and an "M" with a middle column shorter than the outer legs, and features "YAMAHA" printed in an asymmetric font. The logo of Yamaha Motor Co., Ltd. is printed in a symmetrical font, the M middle is the same length as the legs and uses red as its corporate color-often blue is also used, while Yamaha Corporation uses violet.