Long ago when I changed the rear shoes, I noticed that my new (budget) shoes had only about half the brake lining thickness as the original factory shoes. This left a lot of slack to take up during adjustment. But, the most important shortcoming of these budget shoes is that, when expanded to brake, only the part of the shoe near the cam makes contact with the drum, the other ends that pivot on the post will never move enough to make contact.
This reduces braking effectiveness, and concentrates heat to just that end of the shoe. After a while the brake shoes will settle-in and seat better, but may never use more than half of the braking surface.
I see this same thing (thinner linings) on car brake shoes. Some car brake adjusters expand the shoes at the opposite side from the slave cylinders, so they will make full contact. Others have the adjusters near the slave cylinder, the other ends pivot on fixed posts, and only drag the shoe near the slave cylinder.
I've thought about making a spacer/bushing that would fit onto the fixed pivot pin, and spread the shoes a little more at that end, so that the center of the new shoes make contact when expanded, and have a chance to seat/break-in to get full contact. This would also remove much of that excess initial brake lever adjustment.
But, this spacer/bushing thing is a little more complicated than it sounds. It would need to accomodate and retain the 'capture' feature of the original pivot post. So, this has been a backburner project....