what configuration is your bike? Is it a chop? stock swingarm?
If the rod is flexing, I assume your using it to push the arm, instead of pull the rod.
Pushing the rod can make it fold\collapse. Not a good idea in a 'oh shit' moment.
Now for suggestions.
If the drum is positioned same as stock, the brace rod is at 4 0'clock position, and the arm going into the drum is at 10,11 0'clock. The arm should point down at 7 o'clock for a starting point. If they are new and clean, they will need to bed in, meaning the diameter of the drum to the diameter of the shoes don't match. the shoes need to wear in .
It helps to sand the drum surface were the shoe contacts with a rough grit sand paper. I think I used 80g or there abouts. It doesn't really matter, your just roughing up the surface.
Also sand the pads.
Have the shoes been hit with oil, or anything that can make them slippery? If so, they are no good now. Some cut light grooves at a angle for more bite in the shoes.
Even when it does work, these drums lock up very easy, hence the importance for a front brake.