"I think it is Mike's deal. Not 100% sure, maybe 90% sure. Mike is a nice guy but let's be fair he makes his living being a moto-journalist and the chopper thing was good to him, now he is trying to make lightening strike twice with the cafe thing and it is his right. I personally don't like this whole motorcycle as a lifestyle culture thing, it should just be about bikes and not how big your quiff is or how many studs/rocker patches/59 club stickers you have. By the way Discovery HD is a pay to play network - meaning people make shows and then pay discovery HD to air them. " @ caferacer.n*t
I've read a lot of reactions from different forums. To reiterate, this is a marketing of "lifestyle" not the bike itself, much like the mainstream chopper craze.