I'll be curious to see how this adblock things plays out and how it changes the internet. I can see more sites going to subscription based access. Many websites have for years used ads to help pay the hosting bills (that's usually all they cover). Now if people are easily able to block all the ads, advertisers won't pay to have them on websites when no one is seeing them, and websites will have to find a new way to pay the bills. Subscriptions might be one way to do this.
Some sites already offer this in a form where if you become a member and pay a fee, you get to see the site without ads, or you can viewing the site with ads as a way to "pay" for your use of the site. Everyone using the site pays their dues in some way. Now if some people can just shut off the ad's, some people feel like that is, in a way, stealing from the site. They are using the site without paying their dues (either with money or by viewing ads). Aren't there already lawsuits about this adbocker thing? Either way, it's definitely going to be a game changer as far as internet revenues. Maybe someone will come up with a system so you can pay fractions of a penny for every page you load, rather than having monthly dues or ads. That could be a administrative nightmare.
I could see programmers finding a way to determine if your browser has this adblocker thing running and if so, not giving access to the site at all. Maybe even blocking your IP so even if you turn it off, you still won't have access for a certain amount of time. This whole thing is going to be a mess. Imagine if you had to subscribe to almost every single site you wanted to look at.
I'd rather look at a few ads.
Now I agree that some ads are ridiculously placed and pop-ups are the devil, but people need to show these sites that they won't put up that type of advertising by not visiting the site. Less visitors equals less clicks and less money for the site. It's like, vote with your clicks, (or lack of clicks).